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Here are my top five BCBG Max Azria handbags because of their utilitarian practicality and unexpected edge.

Three Way Leather Canvas Satchel

Ever found the perfect purse but wish it came in a different size? Well, now you can have that purse and just adjust the size and straps to your needs everyday. The three way satchel converts from a larger satchel to a small clutch with a chain. The larger satchel has a stylish appearance with a defining belt in a splash of color.

Chain Link Handle Leather Shoulder Bag

A basic white leather bag becomes a standout with subtle details in gold. The BCBG logo is prominently displayed on the turn style closure and small gold accents are used in the corners and seams of the handbag. Where the bag really works is the box chain handles, combining white leather woven through the gold chain—eye catching.

Gathered Satin Clutch

I like this satin clutch best in gravel, but all three color options work really well. The popular satin clutch has been transformed into a super girly piece with a gathered bow look. A delicate link chain can be attached to carry the bag on your shoulder but it looks best in the hand. Again, the designer’s logo is prominently positioned on the face of the handbag as a closure.

Silver Ribbon Metal Mesh Clutch

Fine link metal gives this mesh clutch the appearance of large metal ribbons. In a blaringly nude silver metal, this classic design brings the finer points of metal hardware to your wardrobe. Paired with all black or jeans and a tee, this piece becomes the classic elegant carryall that you must have.

Open Link Leather Shoulder Bag

Total rocker chic, this wide open chain link bag appears to have an interesting geometric design from afar. Instead a classic black leather bag is enveloped in a field of large chain links from top to bottom. A bold heavy metal hardware strap finishes off the look making it upscale, but at the same time pared-down.

Starting with the Spring 2009, you won’t see anymore fur in his collections.

It seems to me like it’s becoming fashionable to be environmentally friendly these days. But I’m not complaining, the less animals killed in the name of fashion the better. Modern technology can create faux fur to replace it anyways, so why not?

“BCBG Max Azria Group is demonstrating its leadership in the fashion industry with this compassionate move to protect furbearing animals,” said Kristin Leppert, director of The HSUS fur-free campaign.

BCBG Max Azria is sweeping people off their feet with his critically acclaimed, award winning collections. Along with a loyal following of Hollywood’s top celebrities, the fashion motivating force has transformed into one of the hottest names in the fashion industry today. Fashion Designer, Max Azria has continuously expanded his global empire by defining trends and creating some of the most stylish apparel today.

Max Azria named his company after the French phrase bon chic, bon genre; a Parisian slang meaning good style, good attitude. The fashion company is a true combination of European sophistication mixed in a huge soup pot with American spirit. BCBG was born in 1989, and was first known for its´ signature collection of women’s dresses. It has gradually grown and become hugely successful in creating other high fashion collections for women that include separates, suitings, evening dresses, denim, footwear, eyewear, swimwear, and handbags. Basically Max Azria creates a collection of items that will take a woman from morning time to night time and from work to weekend.

In 1999, BCBG introduced a plus sized line that not only expanded Max Azria´s product offering line but also his customer base as well. BCBG Max Azria also now creates items for men as well. He creates casual looks to suiting to outerwear for men that look terrific. In addition to that stuff, Max Azria also started a new men’s shoe line in Spring of 1999 as well. With the expansion of his customer base, BCBG Max Azria has been able to turn his fashion line into a worldwide powerhouse.

One of the keys to Max Azria´s success has been his ability to mix his creative eye with his own very intelligent business sense. Max used his unique intellect to create a new platform in the industry with the launch of BCBG Max Azria apparel. Max accomplished a feat no other designer has been able to achieve; he redefined the designer category by offering high end designer collections at a contemporary price.

Some of the cool BCBG Max Azria lines include the BCBG Max Azria dresses, BCBG Max Azria Handbags, and BCBG Max Azria Shoes. All these products have been designed exclusively for women. The following will cover a brief description of each subject and will further identify Max Azria as a fashion genius.

All About BCBG Max Azria Dresses

The first and most recognizable line of apparel is the BCBG Max Azria dresses. BCBG was originally known for its signature collection of dresses way back during the inception of this wonderful company. Some of the great BCBG Max Azria dresses include the Strapless Chiffon dress, the Ruched Jersey Evening dress, the High Waist Printed Chiffon Evening Dress, the Dusty Iris Strapless Evening Gown, the Flower Halter Neck Evening Dress, the Lavander Mist Chiffon Evening Gown, and the Winter V Neck Halter Gown. All these dresses are super elegant and go down to your feet. Some of the other dresses that are knee length include the Black and White Cocktail dress, the Beaded Halter Dress, and the Red Layered dress. These dresses are perfect for that romantic date with that Brad Pitt looking fellow that you are planning on going out with. All these BCBG Max Azria dresses are super good and cost anywhere from two hundred to four hundred and fifty dollars. A reasonable price for a top designer dress that is made to make you look ultra hot and elegant.

BCBG Makes Great Handbags

Another unique line of BCBG Max Azria products include BCBG Max Azria handbags. Handbags are among one item that almost every woman has with them at all times. Several top designer companies manufacture handbags, but several of them are unable match the sophistication of BCBG Max Azria handbags. Some of the remarkable handbags include the Signature Baby Tote, the Dimple Mesh Clutch, the Satin Clutch, the Metal Mesh bag, the Leather Wristlet, and the Leather Clutch. All these BCBG handbags are small and simple and have a great European taste to them. These tubular handbags range anywhere from fifty dollars to two hundred. They are considerably less than most designer handbags that sell for around five hundred to several thousand dollars. All these BCBG Max Azria handbags are made with genuine leather and make the perfect addition to any outfit you maybe wearing.

Looking At BCBG Max Azria Shoes

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The last BCBG Max Azria line of products to be discussed will include BCBG Max Azria shoes. BCBG Max Azria shoes are known for their elegant yet casual look. Some of the hottest BCBG Max Azria shoes include the BCBG Paris Women’s Harra shoe, the Women’s Neja High Heel Boot, the Echo Quilted Ankle Boot, Tasha Studded Slide, the Bronze Woven Leather “Binia” Wedges, and the Pash Embellished Flat Sandal. This list is a great example of the diversity of shoes that BCBG Max Azria has to offer. Each type of shoe is designed to fit into some type of your life. The heels for work, the boots for play, and the sandals for walking around. When designing the different type of shoes, Max Azria had a vision in mind. He wanted to make shoes that were appropriate for every occasion and situation. With his keen mind for fashion, he accomplished his goal and then some.

BCBG is a remarkable designer brand that was created by a fashion icon. Max Azria has proven to the world that he is capable of staying on top of the fashion world by creating some of the world’s most amazing apparel and products. He was able to redefine the designer fashion clothes style by designing super nice stuff and selling them for a reasonable price. In 1996, Max was awarded the fashion designer of the year award in California, and in 1997; he was Atlanta’s designer of the year as well. This garnered him a seat in the prestigious CFDA (council of fashion of America) in 1998. Max Azria uses top models to showcase his amazing products and apparel. However, you do not have to be a model wear BCBG products. BCBG Max Azria is a top fashion brand that makes amazing items to get you from morning to night and from work to the weekend.

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Since its 1989 humble beginnings, BCBG has built quite the following and with the top celebrities in Hollywood swearing by it, it is now considered one of the fashion industry’s hottest names. While it started out with a clothes only collection, Max Azria has grown his collection to include shoes, eyewear, swimwear, accessories, bags and just about anything else that could be considered fashionable to wear or carry as part of your outfit. In 1999, Max Azaria expanded his customer base to include a wider variety of women and has even started to include men’s fashion into his collections. In the spring of 1999 he launched a line of men’s footwear.

Azaria gained much of his notoriety when he previewed his collection for the first time during fashion week, an annual event in New York City that consists of a week full of fashion shows and collection debuts—often what is seen in stores is decided during this week. The BCBG shows always pack their rooms with celebrities and top magazine editors and earn rave reviews from even the highest thought of publications. The New York Times once wrote “Mr. Azria imbued his collection with worldly élan.”

Because he has both a creative eye and a keen business sense, bcbg founder Max Azaria was able introduce a new model of business into the fashion industry. He redefined the designer label by creating high end designer fashions and offers them at contemporary prices. In addition to the attention he has received as a designer and businessman, Max Azaria was awarded a seat in the Council of Fashion Designers of America in 1998. He won the California Designer of the Year award in 1995 and the Fashion Performance Award for Outstanding Performance and Influence Within the Fashion Industry in 1997. Is it really any wonder that his designs and clothes are so sought after? The man is a genius!

The bcbg max mara line was created as a separate collection from Max Azria’s original bcbg line. His wife has been reported by Style.com as saying that the reason fro the two lines is that they thought it would be easier for the fashion world to digest two separate lines than to mesh them up into one line with two separate looks. She’s quoted as saying “The BCBG Max Azria girl is Sienna Miller or Kate Moss… Max Azria is more Cate Blanchett.”

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Bcbg max mara has been made popular not just by the celebrities who wear it on the red carpet, but by the real women who wear the clothes in their every day lives. Max Azria wanted to create a look for real women that involved real clothes and he certainly has done that. In the sixteen years that he’s designed and ran the BCBG Company, he has managed to create a look that is beautiful and functional. Max himself calls his clothing “a true combination of European sophistication and American spirit.”

BCBG is named after the French phrase “Bon Chic Bon Genre.” Roughly translated, it’s French Slang for “Good style, good attitude.” The clothing in the BCBG max mara line certainly fits the bill.

Max himself was born in Tunisia and went to Paris as a teenager with the intention to study acting but ended up designing women’s clothing instead. After making a name for himself in Paris, He moved to the United States. Once in the United States he created Jess, a line of retail clothing boutiques for women and then went on to create BCBG in 1989. As a well respected business person as well as an acclaimed fashion designer Max and his wife are still designing and expanding their business. The first stand alone Max Azria boutiques were built in 2006 and 2007. And, of course, you can find their clothing in traditional department stores, catalogues and online at the BCBG website.

Max Azaria was born in Tunisia in 1948 and moved to Paris in his teenage years. He went to Paris intending to study acting but ended up designing clothing for women. He moved to the United States and eventually ended up starting BCBG in 1989. The BCBG Company is named after the French phrase Bon Chic Bon Genre. The phrase is actually French Slang that means “good style, good attitude.” It is a phrase that certainly does embody the BCBG Company and its fashion lines.

BCBG Maxaria has also helped to redefined what it means to design and sell clothing. He offers the innovative and high quality designs at contemporary price points. Part of the reason he does this is the philosophy behind his company, to create real clothes for real women. He is known for using his unusual textures and designs to create an over all look for women that looks stylish and sophisticated. It does certainly, as the critics say, combine European sophistication with the American spirit.

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While the BCBG Maxaria collections have been sold in department stores and since the company’s inception there will soon be some free standing “Max Azria” boutiques. The first one opened not too long ago on Melrose Avenue in Los Angeles. Not long after that store opened did the chain expand to include locations in West Palm Beach, Soho and Newport Beach.

With his collections growing and his acclaim becoming wider and more renowned; it is no wonder that the BCBG brand is so popular. A-List celebrities wear it down the red carpet and the runway shows at Fashion Week in New York are often packed completely full. With such successes in his pocket you have to wonder what bcbg maxaria will do next.